ASSET – A new form of consumerism

The ASSET project aims at demonstrating and facilitating a new form of consumerism. This involves a literate decision making for the individual consumer, the ability to form a community, and the emergence of a collective dynamics and collective awareness.

A pilot platform including different tools will be developed for a test phase within a supermarket. A consumer interface via a smartphone application linked to social media will provide the tool for supporting individual shopping decisions and interacting with the community. This is supported by a user localization system at the supermarket and an ASSET database system, collecting open data, integrating networks and addressing online collaboration.

Project lifetime: 01/01/2016 to 30/06/2018

Project details: Presentation (PDF)


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